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Promotional Product Trends 2021

Looking Ahead at Promotional Product Trends 2021

As we get a jump start on the new year and put 2020 behind us, let’s look forward to what’s coming in 2021. How has marketing evolved from a year ago? Will we see the return of traditional promo items? Is PPE sticking around non-medical industries permanently? Although there still lies some unknown to these questions, we are optimistic for what is to come this year!

Check out the top 5 promotional product trends to look for in 2021

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1. PPE (Personal Protective Equipment)

The PPE game is expected to remain strong, especially in the first half of 2021. Safety will continue to remain the number one priority for businesses – protecting both their employees and customers. By using customized safety products for promotion, companies can stay in front of the market as a trusted brand.

Face coverings and customized masks may even have a place here to stay permanently as they become another major branding opportunity. Dye Sublimated Masks are a great way to incorporate totally custom artwork into uniforms, work gear, giveaways, retail accessories and more.

Touch tools are a hot new item that offer yet another way to prevent the spread of germs. It’s a small handy tool that limits contact with doors, elevator buttons, keypads, mailboxes, locks, etc. It easily hooks to a key ring or can be thrown into a purse so that it is easily accessible when consumers are needing it out and about.

 

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2. Work from Home

As some companies are instituting an indefinite work from home policy, and temporary mobile workspaces are becoming more permanent, it’s more important than ever to stay connected to your remote employees. Boost morale by showing your employees appreciation with a logo’d Bluetooth speaker, custom ear pods, or a personalized power bank charger. Promote self-care with branded products like a leather manicure setwater bottle with your logo, and journal notebook. Whatever you decide, your employees will feel that extra love receiving their surprise custom swag.

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3. Kitting

Kits, swag bags, gift bundles, a party in a box – whatever you call them, these came in HOT at the end of 2020, and will continue to trend for 2021. From work from home kits to house warming kits; custom tech kits to picnic in the park kits; crafting individual branded bundles to send to customers, employees or prospects is another great way to keep connected. Browse our website to find a kit for any occasion. Our customer service team can even help you distribute each customized kit via drop shipping for a flat fee!

 

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4. Sustainability

Going beyond just “green” products and giving your customers sustainable, functional items is growing in significance. Sustainable business practices are becoming increasingly important to the end consumer. One sustainable material promotional product distributors have embraced is wheat straw as an alternative to plastic. Benefits of wheat straw include that it is fully biodegradable, takes less energy than traditional plastic to produce, and farmers can sell the byproducts (initially a waste product) for an additional source of income. Adding your logo to a wheat straw tumbler or food container will show your outward commitment to sustainable goods and practices!

 

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5. Traditional Promos

As the economy and businesses continue to open up, you will start seeing more traditional promotional items making a comeback. Personalized pens, logo’d t-shirts, custom stress balls and branded mugs are promotional product staples that will continue strong in 2021. You are also likely to see more customized drawstring backpacks and tote bags as events start up again. Additionally, you’ll find promo basics like logo’d water bottles and personalized writing instruments in kits like University Welcome Packages or Virtual Event Swag Bags.

How has your promotional product marketing strategy has changed from last year? And what items are you looking forward to customizing with your logo this year? Are you following any of the mentioned 2021 trends? Let us know in the comments!

If you need help deciding on your perfect promo for 2021, browse our website, or contact our customer service team at 800-338-7996 for the latest customized product ideas.

What is Wheat Straw Plastic?

You may have heard of bamboo and eucalyptus being eco-friendly materials, but have you discovered wheat straw as a sustainable alternative?

What is wheat straw?

Wheat straw is an environmentally friendly alternative to plastic. It comes from the byproduct leftover from a wheat harvest – the dry stalk residue found after the grain is harvested. Common straw is typically a waste product, but throughout the years we have found additional uses for it, such as animal feed, bedding, thatched roofs, and now an alternative to plastic.

How is wheat straw made?

Basically, different components of the wheat straw are broken down to create polymers. These polymers are naturally formed, in contrast to plastic polymers which are artificially created. The polymers form a plastic-like substance which can mold into items like promotional cups, plates and straws.

Wheat Straw Features

  • Wheat straw is non-allergenic, BPA free, and meets FDA requirements, so it is safe for everyone.
  • There are no toxins added to increase the strength of this material, the natural fibers make it strong and sturdy.
  • These items are microwave and freezer safe, and can handle hot liquids up to around 200°F.
  • Wheat straw will not trap odors or produce mold.
  • The products created from wheat straw are also premium food grade.

Benefits of Wheat Straw

  • Wheat straw is fully biodegradable.
  • It takes less energy to produce than traditional plastic since it is a natural substance.
  • The material can be melted down to make new products again and again.
  • Wheat farmers can sell the byproducts for an additional source of income.
Is wheat straw gluten free?

In short: Yes! Although the name contains the word “wheat,” wheat straw does not contain any grain, and therefore no gluten. So if you have a gluten allergy, no worries– you can safely use and reuse these gluten-free items.

Sustainable Promotional Products

Wheat straw has become more and more popular because of its ability to create promotional products in an eco-friendly way. Check out our top 3 customizable promos made from wheat straw:

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1. Customized 12 oz. Wheat Mug

Upgrade your heavy ceramic mug to a light weight biodegradable wheat mug. These are microwave-safe…incase you need to reheat after one too many morning interruptions. They also offer a nice size imprint area to screen print your company’s logo on.

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2. Branded 16 oz. Wheat Travel Tumbler

Bring your drink on the go – hot or cold – in this sustainable custom tumbler. You have two custom location options to print your artwork on: the tumbler itself or on the colored band.

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3. Custom Buildable Wheat Straw Kit in Travel Case

Whether you are on a quest to save our oceans or trying to reduce unnecessary waste, a portable customized straw kit is the best way to set a green example, while getting your brand name out into the world.

Want to browse more green and reusable promotional items? Shop all of Executive Advertising’s eco-friendly custom products on our website today.

You Won’t Be Scared With Our Custom Glow Sticks!

Image result for halloween glow sticksHalloween Night Safety With Custom Glow Promos: Halloween is coming soon Thursday October 31st and we want to help and remind everyone of the important safety when trick or treating! Halloween is a super fun-filled night for children of all ages dressing up and going out to trick or treat for candy!

Some neighborhoods will be busier than others and we want you all to be prepared to go and have the safety items you need to be safe. The top 2 promotional safety items to use for Halloween night is customized glow sticks that glow neon colors and advertising flashlights.

Of course be sure to wear reflective clothing or have those imprinted glow sticks ready in hand or hanging around your neck that light up neon colors. We even have personalized glow bracelets at a low price of $0.44/each with your free logo.

You’ll be amazed of how many promotional glow items we carry here at The Executive Advertising! Our advertising glow products are fantastic for Halloween but for also glow type events. The 5K glow runs and parties like bachelor and bachelorette parties use marketing glow items.

So Happy Halloween to everyone and have a fun, spooky but extra safe night on the 31st of October! Go ahead and plan now for your big night of dressing up and trick or treating and grab those handy glow sticks, bracelets and other glow promos so you and your brand will be noticed!