Tag - tote bags

Promotional Product Trends 2021

Looking Ahead at Promotional Product Trends 2021

As we get a jump start on the new year and put 2020 behind us, let’s look forward to what’s coming in 2021. How has marketing evolved from a year ago? Will we see the return of traditional promo items? Is PPE sticking around non-medical industries permanently? Although there still lies some unknown to these questions, we are optimistic for what is to come this year!

Check out the top 5 promotional product trends to look for in 2021

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1. PPE (Personal Protective Equipment)

The PPE game is expected to remain strong, especially in the first half of 2021. Safety will continue to remain the number one priority for businesses – protecting both their employees and customers. By using customized safety products for promotion, companies can stay in front of the market as a trusted brand.

Face coverings and customized masks may even have a place here to stay permanently as they become another major branding opportunity. Dye Sublimated Masks are a great way to incorporate totally custom artwork into uniforms, work gear, giveaways, retail accessories and more.

Touch tools are a hot new item that offer yet another way to prevent the spread of germs. It’s a small handy tool that limits contact with doors, elevator buttons, keypads, mailboxes, locks, etc. It easily hooks to a key ring or can be thrown into a purse so that it is easily accessible when consumers are needing it out and about.

 

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2. Work from Home

As some companies are instituting an indefinite work from home policy, and temporary mobile workspaces are becoming more permanent, it’s more important than ever to stay connected to your remote employees. Boost morale by showing your employees appreciation with a logo’d Bluetooth speaker, custom ear pods, or a personalized power bank charger. Promote self-care with branded products like a leather manicure setwater bottle with your logo, and journal notebook. Whatever you decide, your employees will feel that extra love receiving their surprise custom swag.

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3. Kitting

Kits, swag bags, gift bundles, a party in a box – whatever you call them, these came in HOT at the end of 2020, and will continue to trend for 2021. From work from home kits to house warming kits; custom tech kits to picnic in the park kits; crafting individual branded bundles to send to customers, employees or prospects is another great way to keep connected. Browse our website to find a kit for any occasion. Our customer service team can even help you distribute each customized kit via drop shipping for a flat fee!

 

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4. Sustainability

Going beyond just “green” products and giving your customers sustainable, functional items is growing in significance. Sustainable business practices are becoming increasingly important to the end consumer. One sustainable material promotional product distributors have embraced is wheat straw as an alternative to plastic. Benefits of wheat straw include that it is fully biodegradable, takes less energy than traditional plastic to produce, and farmers can sell the byproducts (initially a waste product) for an additional source of income. Adding your logo to a wheat straw tumbler or food container will show your outward commitment to sustainable goods and practices!

 

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5. Traditional Promos

As the economy and businesses continue to open up, you will start seeing more traditional promotional items making a comeback. Personalized pens, logo’d t-shirts, custom stress balls and branded mugs are promotional product staples that will continue strong in 2021. You are also likely to see more customized drawstring backpacks and tote bags as events start up again. Additionally, you’ll find promo basics like logo’d water bottles and personalized writing instruments in kits like University Welcome Packages or Virtual Event Swag Bags.

How has your promotional product marketing strategy has changed from last year? And what items are you looking forward to customizing with your logo this year? Are you following any of the mentioned 2021 trends? Let us know in the comments!

If you need help deciding on your perfect promo for 2021, browse our website, or contact our customer service team at 800-338-7996 for the latest customized product ideas.

Holiday Parties are Out, WFH Swag Bags are In

It is no surprise that with a record number of employees working from home this year, most of us will also be spending our holidays at home. For many businesses, 2020 has brought a major shift to staff working remotely, zoom meetings (with the occasional dog, cat or baby cameo), and even turning Personal Protective Equipment (PPE) into, not only essential, but fashionable accessories.

As we enter the 4th quarter of this year, that is no exception – businesses must adapt to the way holidays are celebrated. Have you thought about how your business is spreading cheer to your employees during the holidays this year? That may mean planning a virtual corporate gathering, hosting an outdoor socially distanced event – or shipping a holiday swag bag straight to their home office!

What is a holiday swag bag?

We like to call it a party in a box – it can also be described as a collection of curated promotional products or employee appreciation gifts that are personalized with your company’s logo.

These are not just branded holiday gifts for employees, this is a totally new experience for your work from home staff – a surprise swag bag they get to unwrap at the end of the year.

The best part is, to build your own remote employee swag kit, all you really have to do is choose the items – the rest can be taken care of by your promotional products vendor; from the printing and assembly, to even drop shipping each package directly to your employee’s doorstep.

Follow these 5 steps to create your ultimate holiday swag bag:

  1. Sdownload the swag bag checklistet a budget.
    • Decide how much you are willing to dedicate per employee and stick to it. Remember this amount will cover the swag bag itself, the promos inside, art set-up charges, tax, and shipping. At Executive Advertising, our set-up fees are always free! That means more dollars in your budget to spend on your employees. An average starting point for a holiday swag bag is $30-40 per person.
  2. Determine the number of items.
    • Too few items, and your employees will be left feeling underwhelmed and underappreciated. Too many items, and your budget may start to spread too thin. Our recommendation is putting between 4-6 items inside your custom holiday appreciation kits.
  3. Choose your bag.
    • How do you want your items to be packaged? We suggest a zippered tote bag or sporty drawstring backpack. Another option is a custom gift box with die cut foam, however, be aware these may increase both your budget and production time.
  4. Select your items.
  5. Place your order and send in your logo.
    • Contact us for a quote or to place your order. You should also receive an art proof with your logo on each item before it heads to production. As the cherry on top, you can tell your employees “Happy Holidays!” by sending an insert card to be included in each kit.
  6. BONUS STEP for the lazy gift giver.
    • Forget about distributing the swag bags yourself — for a flat fee per box, we will drop ship your custom kits directly to each of your employees.

Show your staff that you are grateful for their loyalty and hard work this year by sending these employee appreciation gifts. You will not only end the year on a positive note with these swag bags, but will also be gearing up your WFH team to start out 2021 stronger than ever.

Head to Executive Advertising now to pick out the items for your customized holiday kits, and we will do the rest of the work! Don’t forget to download the holiday swag bag checklist to help build your perfect kit.

 

No Thanks I Have My Own Customized Grocery Bag!

Image result for No thanks I have a my own tote bagWhy You Need Promotional Grocery Bags: We can’t express how much custom grocery bags or totes are awesome! These branded bags hold so much more than those plastic bags.

We have a variety of colors and materials to choose from for your branded logo. Our grocery totes and bag options are sold in bulk for a fantastic price. These promo items are one of the best sold around!

Promotional Non-Woven Tundra Tote Bag Full Color DigitalNever make a million trips to the car again, the trend of promotional totes is taking over, going to the grocery, farmer’s market, library, working and traveling. Our advertising totes are holding so much and marketing the business name all at the same time.

Just keep some of your custom bags in your car trunk, you’ll  never be without them. There is a 24 Hour Rush Service on the promotional grocery bags. We will not charge any setup fees for a customized company logo. Add a message or slogan to your bags as well, and pass these out for awesome office gifts.

If you are looking for certain grocery bags to try, click on our bags and totes options on our website, you’ll see all material options, such as insulated, laminated, two tone, metallic and even Eco-Friendly. The promotional Eco Carry insulated shopping bags, they’re made of sturdy polypropylene and insulated lining.

The features include a large front pocket for grocery list and coupons, dual reinforced 22 inch carrying handles, large side and bottom gussets, and a top zipper closure. The available colors are lime, dark green, royal blue, red, or black. There is a free one color logo imprint, free artwork E-proof and no set up fees ever! So the next time you’re at the store and the person bagging asks, is plastic bags ok? You say No Thanks I have my own custom grocery bag!